The Family Circuit Essay - 2712 Words

The Family Circuit A mother is doing laundry while her infant sleeps soundly in the room upstairs. She is mid-fold when a cry pierces the silence. She looks over at the baby-cam monitor and sees that her child is in his crib. She reads the dials on the side of the monitor: Vital Signs: normal. Diaper moisture level: 0. Minutes since last feeding: 136. Sighing, she reaches over and clicks three buttons, and resumes her work. Upstairs the crib starts to rock gently, as a nearby stereo plays a recording of his mothers voice singing, and a mechanical arm holding a bottle reaches in and holds the bottle for the baby to grasp. The machine retreats and the baby is lulled back into slumber without his mother having to move an inch or touch†¦show more content†¦One rotation around Walt Disney Worlds Carousel of Progress leaves you exiting the park believing technology has been the saving grace of the American Family over the years, and that it holds in store a great big beautiful tomorrow. That tomorro w is here, and looking among the ruins of what remains of the American family, we see the effects of technology are not what were expected. Technology disguises itself as the modern miracle, infiltrating our lives on a daily basis, coming between those we love and restructuring our social realities. Mothers and fathers are entirely dependent on machines to care for their newborn children. In infancy, baby monitors allow parents to listen in on their sleeping angels no matter where they are in the house. As children get older, however, it gets increasingly difficult to know where they are. The technology industry is taking advantage of this opportunity and supplying families with all sorts of gadgets and gizmos to keep a proverbial eye on their loved ones. One such company, Wherify Wireless, Inc. (formerly World Tracking Technologies), is a developer of location products. They have just put on the market the GPS Personal Locator, a device enabling parents to keep a close watch over their children 24 hours a day. It is an instrument resembling a wristwatch that allows the wearer to be located instantly, within a few feet, via website or toll-free number. It is a combination of satellite and digital cellular phoneShow MoreRelatedDigital Logic : The Autobiography Of Binary1080 Words   |  5 Pagesit’s implications for the growth of contemporary eletronics. The development of digital logic circuits began with the creation of electromechnical relays by Jospeh Henry in 1853. Relays are devices that allow small currents residing in relay coils to close their contacts, permitting the flow of larger currents in an electrical circuit (Vogel, 2015); these relays are found in essentially all digital circuits. Following this the creation of the â€Å"Laws of Boolean† resulted in a form of mathematics designedRead MoreEssay about First in Show Pet Foods, Inc. 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Revenue or Yield Management in Hospitality Industry

Question: Discuss about the Revenue or Yield Management in Hospitality Industry. Answer: Introduction Revenue management is critical for achievement of the financial goals for every organization regardless its industry, nature of business, or size of its operations. There are two primary elements in the revenue management such as demand and price. The management of these two primary elements is crucial to ensure proper revenue management aligned with the organizational goals and strategies (Huefner, 2011). Thus, the revenue management could be defined as a disciplined approach to analyze and predict the consumer demand and set the prices to ensure attainment of the optimal revenues. In this context, a report has been prepared here that deals with various crucial aspects of the revenue management in the hospitality sector. This report covers discussion on the technical terms used in revenue management in the hospitality sector such as occupancy, ADR, and RevPAR. Further, the report also covers tactics to analyze hotels performance along with analysis of the competitors. The analysis of competitors is crucial to gauge own weakness and implanting alternative solutions to overcome such noticed weaknesses (Huefner, 2011). In addition to this, the discussion has also been put across the yield management strategies to be adopted by the managers of a hotel. Definition of Occupancy, ADR, RevPAR Understanding of the technical terms such as occupancy, ADR, RevPAR is important in revenues management. In the hospitality sector, occupancy rate refers to the unit demand. It is calculated by dividing the occupied rooms of a hotel by total number of rooms available for rental (Hayes, Ninemeier, Miller, 2011). The occupancy rate is used in computing the demand, which is a necessary element of revenue computation. Another important element of revenue computation in the hospitality sector is the average daily rate (ADR). The average daily rate represents the rental revenues per occupied rental unit, for example room. The RevPAR is referred as revenue per available room, which is computed by multiplying the ADR by occupancy rate of the hotel. In the hospitality sector, the RevPAR is used to measure the performance of hotel and its management over a given period of time (Hayes, Ninemeier, Miller, 2011). Analysis of the Hotels Performance against Its Competitors The first thing that could be observed about the hotel is the high occupancy rate as shown in the Smith Travel Research (STR) report. The report shows that occupancy rate of the hotel is higher than its competitor in all week day except Saturday. It has been observed that the occupancy rate of the hotel on Saturday was 94.70%, against which the competitor achieved an occupancy rate of 94.80%, which is marginally higher (Appendix). The high occupancy rate clearly indicates that the hotel is in demand. Further, the trend in respect of occupancy of the hotel also depicts increase by 39.10% in the current week as compared to only 6.90% increase in the case of the competitor (appendix). The next thing observed in respect of the hotel was the low average daily rates (ADR). It was observed that the hotel maintained ADR of 40.79 in the current week as against the ADR of 69.39 of its competitor. It may be that the hotel is following strategy to maintain low ADR to attract more customers. The companies adopt changes in the prices to infuse demand, but the change in the price should not result in reduction in the overall revenues. The third observation in respect of RevPAR indicates that the same has happened to the hotel in the current week. The hotel reduced ADR so low that its RevPAR went lower than that of its competitor. For the current week, RevPAR of the hotel was 36.43 as against 45.32 of its competitor (Appendix). Thus, despite maintaining high occupancy, hotels RevPAR went down, which indicates that the reduction in the ADR was not sustainable. Thus, based on RevPAR, it could be articulated that the performance of the hotel has been down as compared to its competitor. However, the hotel has built up a solid customer base, which is depicted in the high occupancy rate; thus, in the future, sustained increase in ADR could be made to gain from the situation (Ivanov, 2014). Ways to Analyze the Competitors In the current business scenario of throat cut competition, it has been become essential for the companies to keep eyes on the competitors and analyze their strengths, weaknesses, and strategies. For this purpose, SWOT (strength, weakness, opportunity, and threat) analysis of the competitor can be carried out. SWOT analysis focuses on the analysis of four core elements such as strengths and weaknesses of the business and opportunities and threats emanating from the environment (Varghese, 2012). The results of the SWOT analysis disclose the core competencies of the competitor and the weak areas, which can be exploited by others. Though SWOT analysis covers all the crucial areas of business such as marketing, finance, and administration, but it emphasizes much on marketing (Varghese, 2012). However, it should be noted that analysis of the marketing strategies and competencies of the competitors is not the only aspect that needs to be looked into in a competitor analysis. There are crucial areas such as finance, which should be analyzed in a competitor analysis. For this purpose, the financial statements of the competitor for preceding years say for 5 or 10 years could be referred. The analysis of the financial statement reveals the financial performance and position of the company, which is necessary to understand the standing of the competitor in the market place (Varghese, 2012). Yield Management Strategies The yield management strategies are applied for the purpose of effectively managing the revenues by adjusting the prices of goods or services. These strategies are effective in managing revenues when the resources are limit, for example, rooms in case of hotels, airlines in case of an airline company. The primary purpose of yield management strategy is to reduce the wastage and maximize the output within the constraint of the resources (Ingold, Yeoman, Beattie, 2000). There are various strategies that can be applied in the field of yield management; among them major five are listed as below: Adjusting prices of the goods and services: Adjusting the prices of the goods and services is the biggest tool in the hands of the management. The price affects demand, therefore, the management uses price as the tool to optimize the demand (Rouse, 2011). Controlling inventory in a better way: Controlling of inventory sometimes becomes pertinent, for example, in case of perishable goods. The perishable goods purchased in high quantities in the anticipation of high demand could causes heavy losses. Period wise analysis of demand: In order to utilize the resources to the optimal level, the industries such as hospitality and airlines conduct period wise analysis of demand. Based on this analysis, the periods are segregated as peak period and lean period (Rouse, 2011). Market or product wise analysis of demand: The analysis of demand based on the market or product is also helpful in putting the limited resources to their optimal use. Bringing lucrative incentive policies: This strategy is used to push the demand upside. As per this strategy, the firms in the industry such as hospitality bring in incentive policies for the staff so that the load of peak season could be sustained without many problems (Rouse, 2011). In the case being analyzed in this report, it could be observed that the demand is at excellent level as indicated by high occupancy rate, but the pricing needs modifications. Therefore, the management of the hotel should follow the strategy of adjusting the average daily rates. At present, the average daily rates of the hotel are so low that RevPAR is slopping downward despite registering growth in occupancy. Thus, with the motive to increase RevPAR, the management of the hotel should revise ADR to upside. Further, in order to sustain the hike in ADR, the management may consider delivering some additional value added services to the customers (Rouse, 2011). Communication with the Stakeholders In order to ensure successful implementation of the strategies and plans it is necessary to communicate them to the stakeholders in an effective manner. For this purpose, firstly it is crucial to identify the stakeholders to be communicated in respect of a particular strategy or plan correctly. For instance, in the current case, if the revenue manager plans to alter the prices for the room rent, the key stakeholders to be communicated will be top management, lower level management, and the customers (Bourne, 2015). The communication within the management that top management and lower level of management is the part if internal processes while the communication with the customers can be achieved through advertisement in a better way (Bourne, 2015). The revenue manager will have to first get the approval of the top management before considering implementation of the strategy. Thus, for this purpose, it is advisable that the revenue manager arranges a pre-informed meeting with the top management. The revenue manager should disclose the facts and figures along with analysis of the estimated benefits to the organization from the implementation of the strategy (Bourne, 2015). After getting approval from the top management, the revenue manager will have to communicate the implementation plan to the lower level management. This communication can be made through a meeting or sending written communication personally to the lower level managers. In this communication, the lower level staff should be made aware of the changes to be carried out through the strategy implementation and their duties and accountability toward the same (Bourne, 2015). Further, the third group of stakeholders that needs to be communicated about the changes in the prices of goods and services under the new strategy is the customers. In order to communicate, the customers, the advertisement and marketing channels to be used by the revenues manager (Bourne, 2015). Implement Revenue or Yield Management Strategies The two prominent areas where revenue or yield management strategies could be implemented are market segmentation and provisioning of bundled services. The market segmentation implies drawing out strategy to enter in the new segment of the market. In the case of a hotel, the new market segment could be providing space for corporate meetings to the companies (Marketing4restaurants, 2012). Thus, a hotel which primarily provides accommodation to the tourists could enter into new service area that is to provide services for corporate meetings to the companies. Further, the other area for implementation of yield management strategies is provisioning of bundled services. Following the policy of provisioning of bundled services, the hotel can offer multiple services in a single package. For example, the hotel providing only accommodation services could club in other services such as food serving, guide services, and local transportation for the visitors (Marketing4restaurants, 2012). The bundling of various services along with accommodation would be helpful for the hotel to add value for its customers. It will boost up the sales revenues of the hotel. Apart from these alternatives, further steps could also be taken by the management through pricing policy to improve the yield. Based on the size of booking amount, the customers should be give discount on the price. The price discount policy should fair and competitive. It will help the hotel to enhance revenues in a quick time. In addition to this there are few other examples that could be applied in yield management in a hotel. For example, the hotel may consider getting into an alliance with the airlines or agents to catch the customers more easily (Marketing4restaurants, 2012). Conclusion The discussion in this report resolves around the subject matter of revenue or yield management in the context of hospitality industry. From the discussion carried in this report, it can be articulated that the yield management is crucial for the survival of the firms operating in the hospitality industry. The area of yield management is strategic and tactical that requires formulation of different strategies keeping the competitors in mind. The analysis of competitors thus becomes necessary before framing the strategies for yield management. Further, the discussion of the report extends to descriptions and application of the yield management strategies. References Bourne, L. 2015. Making Projects Work: Effective Stakeholder and Communication Management. CRC Press. Hayes, D.K., Ninemeier, J.D., Miller, A.A. 2011. Foundations of Lodging Management, 2/e. Pearson Education India. Huefner, R. 2011. Revenue Management: A Path to Increased Profits. Business Expert Press. Ingold, A., Yeoman, I., Beattie, U.M. 2000. Yield Management. Cengage Learning EMEA. Ivanov, S. 2014. Hotel Revenue Management: From Theory to Practice. Zangador. Marketing4restaurants. 2012. 7 tips for restaurant yield management. Retrieved December 06, 2016, from https://marketing4restaurants.com/7-tips-for-restaurant-yield-management/ Rouse, P. 2011. Revenue Management for Service Organizations. Business Expert Press. Varghese, J. 2012. Competitor Analysis:Working Paper. AuthorHouse.

State of Nevada

The topic of discussion was Arizona’s SB 1070 bill that was approved to chuck out illegitimate migrants. The bill was seen to have affected the education sector since many high school students were forced to live without their parents.Advertising We will write a custom essay sample on State of Nevada specifically for you for only $16.05 $11/page Learn More Their parents were forced to move to other states that do not have stern immigration policies. The participants talked about the impacts of the law to the Arizona youths and what could be done to reduce its impacts. The guests analyzed one of the current studies undertaken by a group of researchers from a local university. In the study, it is revealed that many young people were unwilling to give their views because of unknown reasons There were two participants in the debate that is, Devin Browne- the KJZZ reporter and Tomas Lopez the co-author of the recently performed study. Browne observed t hat although the tenets of the SB 1070 were not fully endorsed, its sanctioning caused societal disruptions. Many parents chose to move to other states without the law and left their children to continue with their studies. The proponents of the law believe that its passage would allow people to go back to their ancestral regions since illegal migration interferes with the financial system of a particular state. The panelists observed how the Arizona bill has been misinterpreted as a move to subjugate certain races. The bill in actual terms does not contravene the constitution since the US constitution permits states to establish regulations that guarantee normalcy as well as constancy (Frontani 217). The central government on its part has failed to educate people on the importance of such law, which has ended up rising tensions among different groups (McKnight 246). The government has actually failed to act as a unifying factor because it is inciting Americans against their fellow Americans.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Obama regime has failed to deliver its promises to the masses, which it had pledged during elections. The regime was initially perceived to be committed towards abolishing racial and ethnic discrimination (Cheryl 30). The Arizona law does not allow racial profiling but the media and the ruling elites have taken the opportunity to advance their interests as regards to racism (Anderson 140). Politicians are using the ongoing debate to frustrate supporters of their opponents or to seek votes (Hagan 671). As usual, politicians and the media will always ensure that the public follows their perspectives concerning major debates (Miller 21). The Arizona law is applicable since illegal immigration has caused more harm than good. Immigrants from time to time have been proved to be interfering with the labor market. They offer cheap labor, which d emoralizes the most qualified in society (Fawcett 56). Again, refugees are known to be smugglers. They bring in goods from their places of origin without paying custom duties. To the extreme end, they engage in illegal businesses such as trading in drugs and firearms (Baigent 239). Columbia and other states have lost their sovereignty to drug lords and criminals because they lack effective migration laws (Clinton 15). The American states near the border must constantly come up with strong policies aimed at containing illegal migration. Finally, the panelists were concerned with national security (White 100). Application of Arizona law is necessary for national interests because terrorists should not be given any chance of becoming citizens of a great nation like the US (Archibold 17). On a personal standpoint, the Arizona law should be implemented immediately. If Arizona does not continuously crackdown on illegal immigrants, it can be like Columbia where drug lords have taken over s tate powers and established their own administrative unit referred to as FARC (Archibold 4).Advertising We will write a custom essay sample on State of Nevada specifically for you for only $16.05 $11/page Learn More Works Cited Anderson, Philip. â€Å"Introduction to Vilhelm Moberg’s ‘Why I Wrote the Novel about Swedish Emigrants'†. Swedish-American Historical Quarterly, Vol. 59, pp 137-144, 2008. Archibold, Randal. â€Å"Illegal immigrants slain in an attack in Arizona†. The New York Times, 26 May 2007. Print. Archibold, Randal. â€Å"Judge blocks Arizona’s immigration law†. New York Times, 17 October 2011. Print. Baigent, Elizabeth. â€Å"Swedish immigrants in McKeesport, Pennsylvania: Did the Great American Dream come true? Journal of Historical Geography, Vol. 26, Issue 2, pp 239-72, 2002. Cheryl, Sullivan. â€Å"US Cancels virtual fence'†. Christian Science Monitor, 17 May 2011. Online. Clinton, Will iam and Schwarzenegger, Arnold. â€Å"Beyond Payday Loans†. The Wall Street Journal, 2008. Fawcett, James and Carino, Benjamin. Pacific Bridges: The New Immigration from Asia and the Pacific Islands. New York, NY: Center for Migration Studies, 1987.Advertising Looking for essay on government? Let's see if we can help you! Get your first paper with 15% OFF Learn More Frontani, Michael. â€Å"From the Bottom to the Top’: Frank Sinatra, the American Myth of Success, and the Italian-American Image. Journal of American Culture, Vol. 28 Issue 2, pp 216-230,2005. Hagan, John and Palloni, Alberto. Sociological Criminology and the Mythology of Hispanic Immigration and Crime. Social Problems, Vol. 46, No. 4, pp. 617-632, 1999. McKnight, Roger. â€Å"Vilhelm Moberg, the Emigrant Novels, and their Changing Readers†. Swedish-American Historical Quarterly, Vol. 49 Issue 3, pp 245-256, July 1998. Miller, Debra. Illegal Immigration. New York, NY: Reference Point Press, 2007. White, Roa, â€Å"Emigration as Emancipation: Portrayals of the Immigrant Irish Girl in Nineteenth-Century Fiction. New Hibernia Review, spring Vol. 9, Issue 1, pp 95-108, 2005. This essay on State of Nevada was written and submitted by user K1m0ra to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Non Alcoholic Carbonated Drinks Essays

Non Alcoholic Carbonated Drinks Essays Non Alcoholic Carbonated Drinks Essay Non Alcoholic Carbonated Drinks Essay Essay Topic: Marketing According to AC Nielsen, beverages dominate the list of fastest growing food and beverages categories in the global market place. While water (still and carbonated) was the leading food and beverages product, carbonated beverages experienced 6% of growth rate (2000-2001). Soft drinks consumption worldwide is growing by around 5% a year, according Global Soft drinks 2002. Averagely, the market grew by 5% 6% per year. The zeniths 2002 global soft drinks report indicates that carbonates are the biggest soft drinks sector with 45% of global volume. Besides that, the report also shows that North America is the largest soft drinks market with a 27% volume share in 2001 and the fastest growing countries were Asia, East Europe and the Middle East. Zenith Research Director, Gary Roethenbaugh commented that the highly populous and rapidly emerging markets, such as China and India, consumption in Asia is projected to overtake that of North America in 2006. The overall sustainable growth of soft drinks in the beverages market provides marketer and manufacturer of non alcoholic carbonated soft drinks tremendous opportunity as well as challenges to realize the full potential of the market. To capitalize on the opportunities of the growing market, successful marketers concentrate effort to learn more about their consumers. Most of the time, marketers focus mainly on understanding the consumer decision making process, however, the internal and external influences that affect the overall decision making is also equally important. Consumer Decision Making Process Although consumers of a particular group may be similar in appearance and speaks the same language, that does not always mean they have the same product needs, preference and shopping behaviour. Therefore marketers need to develop a deeper understanding of the psychological, personal, social and culture of the consumers. These are the characteristic that influences the consumers response towards the marketing stimuli which will then affect the consumer decision making process. Most marketing and consumer behaviour books suggest that consumers go through a five-stage decision making process in any purchase. Based on the diagram illustrated in Diagram 1, it is important that marketers consider the whole buying process rather than just the purchase decision as it may be too late for a business to influence the choice made. In most cases, customers pass through all stages in every purchase, however, in more routine purchases, for example toothpaste, household cleaning detergents, customers often skip or reverse some of the stages. For example, a student buying his/her favourite soft drink would recognize the need, in this case thirst and go right to the purchase decision, skipping info search and evaluation. Cultural Factor Country of origins, cultural heritage, language and recent histories, all influences beverage consumption. Successful marketers use these factors to drive decisions about product assortment and marketing in order to appeal to the target market. Culture is the most basic cause of a wants and behaviour. Growing up children learn basic values, perception and wants from the family and other important groups. Marketers of non alcoholic carbonated beverages should always spot cultural shift which might point to a new product that might be wanted by customers or to increase demand. For example, the cultural shift in Malaysia towards greater concern about health and fitness has provided an opportunity to Coca-Cola Light. During the Coca-Cola Light in Kuala Lumpur, Mr Reiner Becker, Country Manger of Coca-Cola Malaysia, said that Coca-Cola Light is intended to be a great-tasting light beverage for consumers currently drink other beverages such as water, tea and juices. (www.prdomain.com/companies/c/coke/news_release.html) Malaysian consumers told us they want to treat themselves, yet they also want to take care of themselves, said Becker. Coca-Cola Light was developed to address this trend. Its got great taste, no calories and imagery that appeals to people who treat themselves as priority. Each culture contains sub cultures, which are groups of people with share values. Sub-cultures can include nationalities, religions, racial groups, or groups of people sharing the same geographical location. Sometimes a sub-culture will create a substantial and distinctive market segment of its own. For example, the youth culture has quite distinct values and buying characteristics from the much older generation. Pepsi uses celebrities like Siti Nurhaliza in Malaysia and F4 in Taiwan for its advertisements to influence the younger generations attitude. Social Factor A consumers buying behaviour is also influenced by social factors, such as the groups to which the customer belongs and social status. Coca-Cola has segmented its consumer into 4 groups which consists of the fashionable brand conscious consumer, average consumers, peer pressure consumers and coke addicts. Based on the 4 segments, the fashionable brand conscious consumer and peer pressure consumers clearly sets the example of group influenced purchased decision. The fashionable brand conscious consumers are generally in their twenties, who are universities students or make up the working class, drive fast cars (or would like to), they socialize with friends, go to parties and dance clubs. They are carefree and are freestyle. When they buy Coca-cola, they buy image, they buy fashionable drink that exudes coolness. On the other hand, the peer pressure consumers tend to be the late majority teenagers who purchase Coca-cola because their friends do it or they do not want to appear daggy purchasing a Sarsi or Sprite. They are less likely to request for Sprite or Sarsi instead of a Coca-Cola when purchasing a value meal at McDonalds for fear of dagginess. (www.coke.com) In a group, several individuals may interact to influence the purchase decision. The typical roles of an individual are initiator, influencer, decider, buyer and user. In the case of carbonated beverages, because it is a low involvement product, most of the time its target consumers could play all the roles at the same time. Motivation Most often, we human mislead ourselves when we attempt to explain our behaviour in our desire to act as retinal human beings. Sometimes we do not want to admit or even realise the real reason for our behaviour because it is, more often that not, irrational. Relating this back to marketing, it is clear that a brand or organisation has both an identity and a personality. When consumers are asked the reason why they buy a brand they will respond rationally and often describe the brands identity, such as the objective or explicit characteristics observed by the conscious thinking brain which are easily verbalised. However, a brand also has a personality, intangible traits that differentiate it from its competitors which we experience but cannot easily verbalise. For example, most consumers initially cite taste as the reason why they consume a certain brand of cola soft drinks. However, during a blind taste test conducted by Pepsi to challenge Coca-Cola drinkers, most loyal consumers could not differentiate their favourite brand. The truth is that these consumers are motivated by a group cohesion, equality and bonding towards the brand. Changes in Asia Pacific The family unit is usually considered to be the most important buying organisation in society. It has been researched extensively. Marketers are particularly interested in the roles and relative influence of the husband, wife and children on the purchase of a large variety of products and services. There is evidence that the traditional husband-wife buying roles are changing. Almost everywhere in the world, the wife is traditionally the main buyer for the family, especially in the areas of food, household products and clothing. However, with increasing numbers of women in full-time work the traditional roles are reversing. Besides, children also play an important role in influencing the buying decision making. In relation to this, and as consumers lifestyles is becoming increasingly demanding, the non alcoholic carbonated industry has become more competitive. Manufacturers are introducing new carbonated drinks such as additional of flavours and attractive packaging to capture market share. For example, Pepsi has introduce the Pepsi Blue, a blueberry flavour drink in addition to its typical cola and diet cola drink, provides consumers additional choices and varieties. The shopping and purchasing habits of consumers are also changing. People are working longer hours than before and as mentioned, many married woman with kids are also working. Todays shoppers want convenience of longer opening and trading hours and Sunday opening which most of the supermarkets and convenience store are doing nowadays. However, the implication for these retailers to work hard in order to maintain customer loyalty made marketers of carbonated drinks to work even harder because more shopping trips means shopper have more opportunity to be disloyal to a brand. Besides, consumers purchasing habits now emphasize on value, convenience and variety. Furthermore, with the advancement in technology, consumers especially the younger generation are buying soft drinks through SMS. Manufacturers who are not adopting this trend are losing opportunity. For example, Coca-Cola drinkers in Singapore are able to order Coca-Cola through sending SMS from their mobile phone and the mechanism work as a vending machine too. With the recent September 11th case, many Muslims countries have conducted boycotts towards American brands. As such, brand like Coca-Cola has been affected in these Muslims countries. As mentioned, cultural shifts towards greater concern in health and fitness may affect the demand for carbonated beverages because the increasing promotion of other health beverages such as cultured milk and traditional drinks creates greater competition. The speed of these changes has created increased pressure on manufacturers and marketers. The challenge for the carbonated drinks marketer is to understand its affect on demand for their products. Everyday, consumers around the world make decision on whether to buy or not to buy a product or brand or opt for that of a competitor. Some are decides when and where to shop. A marketers advertising, direct marketing, merchandising, packaging and point of sale materials affects all these decisions, as are shoppers own motivations and feelings about the shopping occasion and experience. Thus, the promotional mix needs to be changed to attract consumers and maintain their loyalty towards their product. Understanding human needs is critical for effective targeting marketing. However, these needs are not always detectable. The underlying motivations that most of the time marketers are not fully aware of helps maximise the potential of the brand if identified. Conclusion Understanding the changing needs of consumers and effective strategic marketing is critical to stay ahead. It is also important to understand brand relationship by exploring core needs of consumers and how consumers relate to the personality of a brand. For both manufacturers and retailers of carbonated beverages, success and failure is often a result of effective utilisation of market information to meet consumer needs and hence drive sales and profit.

MGT Week 3 DB SA Case Study Example | Topics and Well Written Essays - 250 words - 1

MGT Week 3 DB SA - Case Study Example tart a new life to live in new York at the moment hence moving to Pennsylvania will help them to save some money since they will be living with their family. Deciding to live in Pennsylvania was a good decision irrespective of the fact that it will have an emotional impact on one of them. However, being financially stable greatly outweighs a negative emotional impact thus deeming it a good decision to move back to Pennsylvania. Many people use rational when making hard or simple decisions. Scholars have further dissected the rational people use in decision making to the use of positive illusions and bias availability. This is where one makes a decision based on the bias they have given the decision depending on the consequences they stipulate. For example, in the case study when the person was selecting a service operator he/she depended on the information they had derived from others thus creating a bias that the product was good. This is usually works for many people but should not be used when making serious decisions since the information from which one creates a bias might be totally

How Government Actions Improves Market Outcomes Assignment

How Government Actions Improves Market Outcomes - Assignment Example Such measures included quantitative easing characterized by debt-for-bond swap plan with an objective of keeping domestic markets afloat, among others. Notably though was an increase in margin financing of stock purchases that fuelled an extraordinary increase in equity prices. Following stabilization of equity prices, the government embarked on contractionary measures aimed at ceasing government direct intervention so that the market may adjust to internal market forces, and eventually sustain itself. As pointed out by Frankel, while it appears that the apparent market failure resulted from misguided government intervention in the market, the cause may as well be the unpremeditated plans and subsequently implementation by the China Securities Regulatory Commission to limit the amount that brokerages could put into stock trading. The resulting increase in margin requirements gave rise to a state where economic instruments grew weaker, resulting in the resent crush of the Chinese stock market. The measures undertaken by the Chinese government, even though they seem to have been catastrophic rather than beneficial, were in no way intended to compromise or to further cripple the economy. Measures such as quantitative easing have been proven quite pragmatic in resuscitating downward spiraling economies around the world. However, currency devaluation superficially appears to provide relief to currencies whenever implemented, boosting their respective performance internationally.

Duties and Responsibilities Essay Example for Free

Duties and Responsibilities Essay The main purpose of a master scheduler should be to arrange the staff, students and resources of the school in order to come up with a schedule that optimizes learning in the institution. She/He is tasked to assure that the operation of the institution runs smoothly and efficiently. This paper discusses the duties and responsibilities of a master scheduler, as well as activities that he/she should be implementing. The main duty of a Master Scheduler is to initiate and spearhead the planning, development and maintenance of the Master Schedule. The Master Schedule is expected to support the objectives and the existing curricula of the school. A few signs of a good Master Schedule are as follows: 1) ample time is allotted for the teachers and the students to attain their objectives and expectations, and 2) teachers are able to focus on their area of expertise for more efficiency. This Master Schedule should be finalized and approved before fall of 2009. Since this is the main activity of a Master Scheduler, all 150 hours should be spent on this activity. In the development of a schedule, the Master Scheduler should first do an inspection of the resources of the school. Some of the factors that should be considered when doing the Master Schedule are the approved curriculum, population of the enrollees, availability of teachers, expertise of teachers, number of available classrooms, size of the school cafeteria and number of cafeteria employees and transportation schedules to and from school. These factors will dictate what the schedule should be in order to optimize learning in school given the limited resources. Recording and note-taking should be done. This should be implemented during the first 24 hours on the job or an equivalent of 3 days. Upon receipt of the records of the available teachers, the necessary coordination with the teachers and administrators should be done to come up with an initial Master Schedule. The Master Scheduler can opt to discuss the schedule one-by-one with each teacher, if not too pressured with time. This should take about 40 hours on the job. After an initial Master Schedule has been drafted, this should be discussed with all the teachers and administration staffs. A general meeting of about 4 hours or half a day should be initiated by the Master Scheduler for the purpose of clarifying any conflict, questions and concerns that the teachers and administration staffs should have. Analysis of the final schedule should be done alone by the Master Scheduler. He/She should be able to make sure that the schedule has been optimized given the limited resources of the institution. Problems which are foreseen to happen should be eliminated and alternative plans should be laid out. The analysis should be done in 40 hours or equivalent of 1-week work. After finalization of the Master Schedule, this should be submitted to the school superintendent for approval. Meetings should be set in order to discuss the Master Schedule with the school’s higher management. Questions and concerns should be clarified during this stage. Discussion with higher management should take about 16 hours on the job or an equivalent of 2 days. Prior to the enrollment, a proper monitoring system should be set up in order to examine the workability and feasibility of the Master Schedule. Set-up of the monitoring system should take about 16 hours or 2 days of work. And during enrollment, the monitoring system should be used to observe any problems and deviations from the Master Schedule. If problems and deviations occur, the Master Scheduler should be able to coordinate this with the necessary parties and decide promptly on it. Upon enrollment, the Master Scheduler should spearhead and manage the encoding of the student records, schedules, registration, registration changes and late registration. This stage also involves encoding of the teachers’ schedules. Management of the encoding and monitoring of the Master Schedule should be done during the enrollment period which is about a week or 40-day work.